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Engaging storytelling through inter-connected Mediums
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WRITING AND RESEARCHING
Co-authored and published a graphic anthology titled WE Mean Business. This graphic anthology showcases impactful narratives of successful women entrepreneurs from non-metropolitan India. For the book, stories of women entrepreneurs were gathered through interviews and research conducted across the country, resulting in compelling women entrepreneurs stories that were crafted as graphic narratives.
Awards
We Mean Business, a collection of graphic anthologies, won the Comic Graphic Novel of the Year at FICCI’s PubliCon 2023. Additionally, its Hindi translation, Mera Business Meri Kahaani, celebrated for its impactful narratives, won Publishing Next’s Printed Book of the Year 2023 (Indian Languages), highlighting inspiring women entrepreneurs' stories.
Multi-Media Storytelling
Writing
Case stories that create human connections inspire action and behaviour change. By going beyond numbers, nuanced stories generate impactful narratives that highlight development through real human experiences.
Photography
Storytelling through photography creates impactful narratives that visually communicate the human stories, amplifying voices and driving engagement with stakeholders, donors and the wider public.
Videography
From increasing visibility and impact to building emotional connections and mobilising support for development, videos grab engagement like no other medium does.
Programme Documentation
To know where we're going we must know where we've been. Based on interactions with stakeholders, programmes are documented from start to finish, to communicate, maintain, and transfer learnings to others. These also serve as advocacy tools.
About Framing TALES
Shrutika Mathur is a development sector professional
whose practice as a communicator explores the relationship between
the visual vocabulary and written word. Bridging across mediums,
she creates compelling content. By framing tales in
the relevant contexts, she strives
to craft narratives that not only inform,
but also actively engage people in participation.
